This unique joint program is designed to develop your skills and knowledge in the in the interrelated disciplines of marketing and communication.
In addition to our core business courses, you will study in areas such as marketing, communications and public relations. The program offers value-adding opportunities such as industry placements while you study, and, for high achieving students, advanced masterclasses and vacation research scholarships.
This degree draws upon research from three leading research institutes, our Ehrenberg-Bass Institute for Marketing Science, the Hawke Research Institute and the Institute for Choice. With access to the academic research from these world-class institutes, you will graduate with the latest knowledge in both the marketing and communications sectors.
Fast track your degree
Our summer and winter schools provide you with a range of exciting study and learning opportunities such as intensives and internships, improve flexibility by allowing you to spread your study load across the year, increase your exchange opportunities and allow you to fast-track your degree.
Visit http://unisabusinessschool.edu.au/winterschool for further information on timing and courses.
Graduated - Bachelor of Marketing and Communication
Employment - Senior Account Manager - KWP! Advertising Pty Ltd
'My Marketing and Communication degree opened the door to an industry where I work with clever, creative people who inspire and encourage me, where I’m constantly taking on new and exciting challenges and no two days are ever the same.
One of the things that I love about working in advertising is the variety of different clients and products I get to work with. One day I’ll be meeting with a company that sells beauty products and the next day I’ll be working on a campaign to help injured workers return to work.
It’s this diversity and daily challenge that I thrive on, and it’s my studies at the School of Marketing that has given me the knowledge and confidence to succeed.'
† This is based on the total number of units for this program where one EFTSL is expressed as 36 units.