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Overview

**Program alert**

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The Master of Management (Marketing) program will equip you with the knowledge to make smarter marketing decisions, so that you can grow brands, gain market share, increase sales, and, more in general, assist you in decision-making and strategic development at senior levels. The program will prepare you for roles such as brand manager, communications/marketing manager or marketing director in a range of industries and sectors.

You will study areas such as project management, entrepreneurship and strategy, with content tailored to meet the changing needs of industry, ensuring your qualification remains relevant, up-to-date and applicable. You will gain an advanced understanding of management systems, the tools to problem-solve in our global economy, and the skills to pursue a management career in any business setting. Our program will equip you with the knowledge and skills required to succeed in organisations in public and private sectors, across a range of industries locally and abroad.

Designed to provide you with a solid foundation of business knowledge, the Master of Management (Marketing) will further your understanding of how marketing fits into the business model and the strategic planning of an organisation.

You will be taught by leading marketing scientists from the world-famous Ehrenberg-Bass Institute – the world’s largest centre for research into marketing. The Institute is supported by some of the world’s largest brands, like Coca-Cola, Mars, Unilever, and many others. You will have the unique opportunity to learn from the same experts that advise global brands, and to learn how the latest academic insights are being applied within industry settings.

You will graduate with the knowledge to make smarter marketing decisions, so that you can grow brands, gain market share, increase sales, and, more in general, be well equipped to assist in decision-making and strategic development at senior levels. Our program will prepare you for roles such as brand manager, communications/marketing manager or marketing director in a range of industries and sectors.

Executive Partner Program
As part of your studies, you can apply for our Executive Partner Program . Paired with a highly successful senior executive, you will gain industry insights and expert advice to enhance your career.

For program enquiries, please contact (08) 8302 0723 or rachael.palcini@unisa.edu.au

International student program enquiries are to be directed through www.unisa.edu.au/Study-at-UniSA/International-students/Enquire-online

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