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Structure

**Program alert**

No further intake from 2017. Prospective students please see MMan (Mkt), DMMX or IMBA (Mkt) DMIN.

Aim

The Master of Marketing aims to provide a professional education in the field of marketing. It equips students with the advanced knowledge and skills required to develop smart and robust solutions to the complex marketing issues that they are likely to encounter in professional practice, to design ambitious and successful marketing strategies, and to pursue high level careers in marketing. This program develops advanced knowledge and both conceptual and applied skills in contemporary marketing practice within a broad business framework.

Content and structure

To qualify for the award students must complete 72 units, made up of three Marketing Core courses, five Business School Core courses, at least five courses from the Marketing electives and sufficient courses from the general elective list to make up a total of sixteen courses, subject to Rules and Notes.
The program is also available for part time study.

Program Structure
Course nameArea and cat no.UnitsReference
Business School Core
Marketing ManagementMARK 50254.5 Rule(s): 4,5
Global Business EnvironmentBUSS 53004.5 Rule(s): 4,5
Accounting for Management MACCT 50114.5 Rule(s): 4,5
People, Leadership and PerformanceBUSS 51144.5 Rule(s): 4,5
Research for Business Decision MakingBUSS 53974.5
Marketing Core
Marketing Information and AnalysisMARK 50644.5
Influencing Consumer BehaviourMARK 50324.5
Marketing Strategy and PlanningMARK 50334.5
Electives:
Marketing Elective 4.5Note(s): 1 Rule(s): 5
Marketing Elective 4.5Note(s): 1 Rule(s): 5
Marketing Elective 4.5Note(s): 1
Marketing Elective 4.5Note(s): 1
Marketing Elective 4.5Note(s): 1
Marketing or Business Elective 4.5Note(s): 1 Rule(s): 5
Marketing or Business Elective 4.5Note(s): 1 Rule(s): 5
Marketing or Business Elective 4.5Note(s): 1

Electives

Course nameArea and cat no.Units
Marketing Elective
Advertising: Theory and PracticeMARK 50244.5
Brand ManagementMARK 50314.5
Sales ManagementMARK 50014.5
Advertising: Planning and Buying MediaMARK 50794.5
e-MarketingMARK 50804.5

 

Rules

  1. Students who have a background, or previous studies in a particular course may substitute a course of equal value and standing with the approval of the Program Director.
  2. Students who have taken, for another award, a course which is substantially equivalent to a course from the program schedule, may be granted up to one third of the program in credit or may substitute a course of equal standing and unit's value, with the approval of the Program Director. Credit will only be granted for courses undertaken at postgraduate level in a qualification that has not been used as the basis for Advanced Standing.
  3. The Program Director may approve variations to the program of studies for a student by substituting courses from the program schedule with courses from other graduate level programs in this or another university.
  4. Applicants who have completed a bachelor degree in a business discipline or who hold a bachelor degree which includes a major in business, commerce, marketing or management or applicants who have completed a graduate certificate in a business discipline are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing in lieu of these courses and complete the program in 1.5 years of full time study or equivalent part time study.
  5. Applicants who have completed a bachelor (Honours) in a business discipline, a graduate diploma in a business discipline or a master in a business discipline are eligible to enter the program with 1.0 EFTSL (36 units) Advanced Standing in lieu of these courses and complete the program in 1 year of full time study or equivalent part time study.

Notes

  1. Marketing electives should be chosen from the list of prescribed electives. Note: Not all elective courses are available every study period. Business electives are chosen from any postgraduate courses in the Business School for which the student has satisfied the prerequisites.
  2. This is a full fee-paying program.
  3. The program can be completed within 24 months of full time study.
  4. Any graduate of an Executive Certificate from the Advertising Federation of Australia (Ad School) who is enrolled in the Master of Marketing will receive credit towards one elective course.

Program directors

Dr Armando Maria Corsi

For program related inquiries click here: Program Director - Master of Marketing