Our Bachelor of Business is an integrated program that provides you with a grounding in the key business disciplines with our industry—and business—focused core courses. Combined with a specialisation in Marketing, and the opportunity to embed an internship, mentoring or work integrated learning, the program will provide you with the knowledge and confidence to succeed as a marketing practitioner.
Our specialised marketing degree focuses on consumer psychology, the scientific laws of brand growth, and the practical skills needed to become a marketing manager. The UniSA Business School is unique because it is linked to two world-class academic research institutes, the Ehrenberg-Bass Institute for Marketing Science and the Institute for Choice.
The Ehrenberg-Bass Institute for Marketing Science is known globally for its contribution to marketing science and is a consultant for some of the world’s biggest brands. As a student, you will be taught the latest marketing knowledge by the same marketing scientists who advise companies such as Coca-Cola, Colgate-Palmolive and Unilever. The program also offers value-adding opportunities such as industry placements, and, for high achieving students, advanced masterclasses and vacation research scholarships, all providing valuable experience while you study.
Fast track your degree
Our summer and winter schools provide you with a range of exciting study and learning opportunities such as intensives and internships, improve flexibility by allowing you to spread your study load across the year, increase your exchange opportunities and allow you to fast-track your degree.
Visit http://unisabusinessschool.edu.au/winterschool for further information on timing and courses.