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Common to all relevant programs
Subject Area & Catalogue NumberCourse Name
MARK 3009Business and Marketing Planning

Students must have successfully completed the above mentioned course plus five other marketing courses. Requires cumulative GPA of 4.5 or higher.



Course aim

This course is intended to provide an opportunity for students to apply theory to practice within a marketing project setting. The aim of the course is to provide students with opportunities to develop their business and marketing analysis skills; written communication skills; interviewing, presentation and negotiation skills; and time management skills.

Course content

An industry-based marketing-related project will be undertaken on behalf of an appropriate organisation. Project activities could include: analysis of the business environment, identification and analysis of target customer groups, analysis of purchase decision-making processes, identification and analysis of competitor capabilities and industry dynamics, development of effective external or internal marketing communication programs, establishing marketing controls or customer relationship management programs in a local or international context.

Teaching method

Internal, City West
Field Placement (Weekly attendance at Business location for the duration of the study period.)2 days x N/A
Seminar3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Internal, City West
Report2000 words30%N/A
ReportMax 7000 words 70%N/A


EFTSL*: 0.25
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course coordinator(s)

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