Major, Minor, Sub-Major
Marketing is all about understanding people and organisations so that goods and services can be made available to clients in the most appropriate and mutually beneficial way. It consists of the analysis, planning, management and control of the activities that are concerned with creating and keeping satisfied customers.
This major does not mirror the major offered in the Undergraduate Marketing Program which consists of ten Marketing Core Courses (including one Business School Core Course). Depending on the requirements of your program, it may be possible to align with the Marketing program major by completing an extended major of ten courses. Please see the separate Marketing program schedule.
This major may be lengthened by taking more than eight courses, subject to pre-requisites.
All pre-requisites must be adhered to.