Majors, sub-majors/minors

 

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Type:

Major, Minor, Sub-Major

Description:

Marketing is all about understanding people and organisations so that goods and services can be made available to clients in the most appropriate and mutually beneficial way. It consists of the analysis, planning, management and control of the activities that are concerned with creating and keeping satisfied customers.

Prerequisite(s):

Nil

Assumed Knowledge:

Nil

Courses:

Courses that are in majors, sub-majors and/or minors:
Area and cat no.UnitsLevelReferences
MAJOR
Marketing Principles: Trading and ExchangeMARK 10104.51
Buyer and Consumer BehaviourMARK 10084.51
Market AnalysisMARK 20104.52
Business and Marketing Planning MARK 30094.53
Integrated Marketing MARK 30124.53
Plus any three courses selected from:
Professional Development in MarketingMARK 10154.51
AdvertisingMARK 20074.52
Retailing MARK 20324.52
Market ResearchMARK 20204.52
Digital MarketingMARK 30164.53
BrandingMARK 30154.53
Media PlanningMARK 30174.53
International MarketingMARK 30054.53
SUB-MAJOR
Marketing Principles: Trading and ExchangeMARK 10104.51
Buyer and Consumer BehaviourMARK 10084.51
Market AnalysisMARK 20104.52
Plus any three courses selected from:00
Professional Development in MarketingMARK 10154.51
AdvertisingMARK 20074.52
Market ResearchMARK 20204.52
Retailing MARK 20324.52
Digital MarketingMARK 30164.53
BrandingMARK 30154.53
Media PlanningMARK 30174.53
International MarketingMARK 30054.53
Business and Marketing Planning MARK 30094.53
Integrated Marketing MARK 30124.53
MINOR
Marketing Principles: Trading and ExchangeMARK 10104.51
Buyer and Consumer BehaviourMARK 10084.51
Plus any two courses selected from:
Market AnalysisMARK 20104.52
AdvertisingMARK 20074.52
Market ResearchMARK 20204.52
Retailing MARK 20324.52
Digital MarketingMARK 30164.53
BrandingMARK 30154.53
Media PlanningMARK 30174.53
International MarketingMARK 30054.53


Rules:

Nil

Notes:

1.

This major does not mirror the major offered in the Undergraduate Marketing Program which consists of ten Marketing Core Courses (including one Business School Core Course). Depending on the requirements of your program, it may be possible to align with the Marketing program major by completing an extended major of ten courses. Please see the separate Marketing program schedule.

4.

This major may be lengthened by taking more than eight courses, subject to pre-requisites.

5.

All pre-requisites must be adhered to.

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