Majors, sub-majors/minors

 

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Type:

Minor, Sub-Major

Description:

The sub-major in Communication and Media introduces foundational concepts of public relations and professional writing before building more specific knowledge and skills in the areas of media relations, social media management and communication research. At the advanced level students will gain knowledge of the broader professional communication industry and how it operates while developing skills in strategic planning for integrated communication.

Prerequisite(s):

Nil

Assumed Knowledge:

Nil

Courses:

Courses that are in majors, sub-majors and/or minors:
Area and cat no.UnitsLevelReferences
Communication and MediaCOMM 10064.51
Public Relations Theory and PracticeCOMM 10574.51
News and Social Media ConnectionsCOMM 20794.52
Communication Research MethodsCOMM 20784.52
Promotional Communication: Advertising, Publicity and MarketingCOMM 30644.53
Integrated Communication PlanningCOMM 30624.53


Rules:

1.

A sub-major in Communication and Media consists of six courses (27 units), two of which must be at Level 1 (Introductory), two at Level 2 (Intermediate) and two at Level 3 (Advanced).

2.

A minor in Communication and Media consists of four courses (18 units), two of which must be at Level 1 (Introductory) and two at Level 2 (Intermediate).

3.

The Communication and Media sub-major/minor is not available to students studying the Bachelor of Communication and Media program.


Notes:

Nil

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